Impossible is Nothing: Thebe Magugu on excellence, education, and his beloved muse

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Thebe Magugu for adidas. (Image supplied by adidas South Africa)

In an
ongoing flow of landmark wins, Thebe Magugu – the eponymous label founded in
2016 by South African designer Thebetsile Magugu – has cemented its name at the
Costume Institute at the Metropolitan Museum of Art in New York, earned an LVMH
Prize and an International Woolmark Prize nomination, and recently developed an
anti-viral fabric (even tested on Covid-19). 

One
therefore can’t help but ask oneself; how does excellence outdo itself? 


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